How To Get Started

I have wanted to screen-print for the past 3 or 4 years. I had name picked, I knew the product I wanted to make, I knew the customer base I wanted to attract. Then I hated the name and change it 7 times. And I was left to wait with all my ideas until given the opportunity to try it out, rather than pulling the trigger. So when I was presented with an opportunity to complete a senior project of my own design I figured it was the perfect opportunity. Then I was assigned to write a blog as a project for marketing. What better to write about than this experience, and what it took for me to get here.

So I wanted to discuss how to get started-more specifically, how I got started. The hardest part in all of this has been finding the motivation to do the work. It should not be surprising because I the way I avoided this up until this point. The lack of motivation does not come from a lack of passion. I find I have too much of it. But rather I find it stems from a fear of failure. What if no one will buy this product? What if no one will read this blog? Or what’s even worse, what if I’m just actually bad at this thing I love?

I can’t answer these questions, for I am in the trenches with them even now. But below I have linked articles I have found helpful for overcoming these anxieties, as well as an article from Forbes on how to get your business off the ground. (It is sometimes best in a time of crisis to have someone help you line out a road map.)

And now a quote from Meg Cabot, author of one of my favorite screen plays you might have heard of, The Princess Diaries: “Courage is not the absence of fear but rather the judgement that something is more important than fear; The brave may not live forever but the cautious do not live at all.”

Cheers,

Zoie

 

Looking Forward

  1. The idea
  2. Branding
  3. Funding
  4. Prototyping
  5. The loss of steam
  6. The Process
  7. Supply chain and Production
  8. Distributing and Retail
  9. Marketing
  10. Repeat